There are an estimated total of well over 100 million blogs on the Web and roughly 20,000 blogs are started every day.   How can there be that many people with worthy information to add to our collective knowledge?  And with that many people already contributing, you may ask yourself how you could possibly add any more value by starting yet another blog.  And how on earth, you might ask, can you come up with new content (and spare time to write the content) on a regular basis to keep your blog fresh and interesting? 

Those are good questions – and, frankly, the most common questions people ask when they think about starting their own blog.  We work mostly with small-to-midsize business owners, and many of our clients are on the fence about whether they can create a blog following and whether creating a blog is really worth their time.

(more…)